We are a growing, global movement fighting for a different digital future
We believe in the original promise of the internet as a force for good.
But a small group of tech corporations have cheated us of that dream, instead constructing a toxic, online world where they exploit our private data and attention to build vast advertising empires.
While they make obscene profits, we face the devastation of a system designed to keep people scrolling at all costs – rising hate and lies, stolen childhoods, polarisation, fragmentation of society and even violence.
But it doesn’t have to be this way. In fact, we’re already shifting the dial. Because together we are stronger than any corporation… and together we’re rising up to build a better digital world.
Our three priorities
Fix Our Feeds
Hate, disinformation, division... it's not a glitch in the system, it is the system. But tech giants can design their products to be safe. We just need to make them.
Stop Surveillance For Profit
Tech corporations spy on and profile us, then exploit our vulnerabilities to build vast fortunes. It's time to dismantle the spy machinery and reclaim our rights.
Break Open Big Tech
True tech progress serves people everywhere, not just a tiny group of CEOs. We're pushing to end Big Tech's stranglehold, so we can build a different future.
Our latest campaigns
YOUTH CAMPAIGN – applications closed.
Join us and be part of a European youth campaign to make social media safer, healthier and more supportive!
[Deadline extended to July 24th]
Campaign
FIX OUR FEEDS – EU Elections 2024
In a year of critical elections, we’re asking regulators to restore public trust in information and democracy by disabling toxic recommender systems
Latest news
What we have achieved so far
We won an EU-wide ban on the use of sensitive personal data for targeted advertising
Targeted advertising is at the dark heart of big tech’s twisted business model. It means corporations slicing and dicing the most intimate details of our lives to prey on our vulnerabilities, hijack our time and sell us things we don’t need or want.
So when the pundits said we had no hope of getting action on ads into the EU’s new tech law, a powerful movement of organisations, activists, and businesses refused to listen – instead working up watertight policy proposals and launching a massive people’s advocacy push for change.
The resulting ban on using sensitive data like race and religion to target people with ads is a vital first step towards the surveillance-free future we’re determined to build for everyone.
We got the EU to prohibit targeted advertising to kids
Keeping children safe from harm is society’s most basic job. But for years, a handful of tech CEOs have had free rein to spy and experiment on our kids – to sell them stuff, addict them to dangerous products and exploit their developing brains for profit.
Now a mega movement of parents, teachers, psychologists and concerned citizens is rising up to demand a safer, more enriching online world for children. And it’s winning results, like getting MEPs to vote for a ban on insidious spy-advertising to kids in Europe.
We’re just starting to see what the determination and moral clarity of this powerful coalition can achieve. Next stop? An internet that truly meets kids’ needs.
We teamed up with Nobel Laureates to write a 10-point plan to end disinformation
Sometimes people everywhere agree, and what’s needed is a powerful rallying call to connect, unite and galvanise action. So when Nobel prize-winners Maria Ressa and Dmitry Muratov said they wanted to issue a global call to rein in Big Tech and support journalism, our members leapt into action – teaming up to help develop, draft and promote a compelling manifesto for change.
Launched at the Nobel Peace Center in 2022, the actionable, 10-point plan has since been endorsed by over 294 Nobel laureates, organisations and individuals around the world. It’s a vision for a different future, and the best part is it’s totally doable.
Our members got the EU Commission to investigate Meta
Getting Europe to pass a strong tech law was a major victory for this movement. But the real work is making sure that law is enforced. That’s why the digital detectives at AI Forensics hit the ground running, with a deep-dive investigation revealing how Meta is letting pro-Russia propaganda ads flood the EU, in alleged breach of the Digital Services Act.
The European Commission has since launched formal proceedings against Meta, citing AI Forensics’ research. This is accountability in action!
Our members are pushing regulators to tackle gender-biased algorithms
Tech justice and women’s rights campaigners have united in a mighty coalition to tackle the insidious challenge of discriminatory algorithms, and made vital progress pressing authorities in the Netherlands and France to take up the cause.
PvBT member Global Witness, together with Bureau Clara Wichmann in the Netherlands and Fondation des Femmes in France, submitted four complaints to national regulators based on the suspicion that Meta’s algorithms to determine which users see certain job ads discriminate against women and breach equality and data protection laws.
The Dutch Institute of Human Rights has since held a hearing on the complaint while France’s Défenseur des Droits has written “investigation letters” to Meta demanding a response. This is the first time Meta has been questioned on the issue in the EU!
People vs Big Tech is a movement formed by more than 120 organisations
Sign the People's Declaration
Read the summary:
We, the people, demand technology that serves us, instead of putting us, our communities and our democracies at risk.
We call for an end to Big Tech’s destructive business model which has turned our own data into weapons against us.
We urge all those involved in scrutinising, passing, and enforcing legislation globally to stand on the side of the people you represent and take all necessary measures to rein in Big Tech’s abuses whilst defending people’s fundamental rights, critically - the right to free speech for all We urge all those involved in scrutinising, passing, and enforcing legislation globally to stand on the side of the people you represent and take all necessary measures to rein in Big Tech’s abuses whilst defending people’s fundamental rights, critically - the right to free speech for all.
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They spoke to MEPs about what they want:
⛔ a ban on the addictive design that makes it impossible to stop scrolling
🧐 an end to monopolies on the platforms we now depend on
👁️🗨️ laws that protect our personal data and keep our private lives private
Gen Z and Gen Alpha have spent their whole lives surrounded by social media. It's time to 𝘭𝘪𝘴𝘵𝘦𝘯 to what they have to say about it:
https://blog.peoplevsbig.tech/ctrl-alt-reclaim/
"Big Tech’s toxic algorithms are sapping our self-esteem, time and energy whilst turning our lives into data to be profited from. They are making billions off racism, misogyny and far-right politics on their platforms."
17 𝘆𝗼𝘂𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝘁𝗮𝗸𝗶𝗻𝗴 𝗼𝗻 𝗕𝗶𝗴 𝗧𝗲𝗰𝗵 𝗮𝗻𝗱 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝗬𝗢𝗨 𝘁𝗼 𝗷𝗼𝗶𝗻 𝘁𝗵𝗲𝗺.
Ctrl + Alt + Reclaim turned up at the EU Parliament with their message: Young lives are not worth Big Tech profits.
https://blog.peoplevsbig.tech/ctrl-alt-reclaim/
... Prioritising the narrow interests of certain businesses over the public interest is neither acceptable nor sustainable as an economic strategy."
We have signed it, will you?
Read the full open letter here: https://www.corporateeurope.org/en/2025/01/joint-letter-ursula-von-der-leyen-protect-people-nature-and-democracy-eu-regulations
More than 260 NGOs and trade unions have signed an open letter warning the EU Commission that their focus on competitiveness through 'simplification' will lead to #deregulation of vital EU social and environmental protections.
"The Commission must provide guarantees against the rollback of social and environmental standards and for the regulations necessary for the socio-ecological transition at both EU and national levels...
In our newsletter ‘The People’ we collaborate with journalists and experts to investigate the harms of Big Tech. Check it out here: https://blog.peoplevsbig.tech/
But how nice, they say they will comply with EU law.
The full policy cited a number of harmful stereotypes about immigrants, Black people, Jewish people, Muslim people, and Mexican people as examples of ‘what not to say’. The use of such specific, racist and xenophobic language as examples will not be repeated here.
Be aware of how reading such phrases may affect you if you want to read the full policy:
https://transparency.meta.com/en-gb/policies/community-standards/hateful-conduct/
LGBTQ+ Communities are not the only ones being affected. Sexism is back in a big way, paving the way for more misogyny online - as if we don’t have enough of that already…
At least the new content moderation policy bans social exclusion. Oh wait, unless the person/people being excluded are transgender.
LGBTQ+ Communities are directly impacted by new Meta rules... Spoiler alert: not in a good way.
Meta’s new content moderation policy bans certain online attacks, like ridiculing a person's mental health. Unless that person is from the LGBTQ+ community, don’t believe us? This is from their Community Standards guide:
Campaigning organisation, The Real Facebook Oversight Board said “President Trump, Elon Musk and now Mark Zuckerberg are not champions for free expression. They are extremists who want common sense voices silenced, and conservative disinformation to flourish without correction.”
Instagram users have been sharing their concerns, joining the dots between less regulation leading to more disinformation and hate speech towards marginalised communities.
Meta is ending its fact checking program in favour of Community Notes. The official announcement says the new system of Community Notes will operate “just like on X” (formerly Twitter) - which sounds terrible. The shake up will also allow for more political content. Meta CEO, Mark Zuckerberg, says this is a “cultural tipping point” days before Donald Trump takes office in the White House again.
Join us in the fight for a better digital future for 2025 🥳
✉️ Get in touch: https://peoplevsbig.tech/contact-us/
We'd love to hear your ideas about how to give more power to more people.
Join us in the fight for a better digital future for 2025 🥳
📝 Sign the People's Declaration: https://peoplevsbig.tech/peoples-declaration/#sign
Add your name and help send a clear message to Big Tech giants: We are growing, using our voices, and changing laws. We are People vs Big Tech.
Join us in the fight for a better digital future for 2025 🥳
📰 Sign up for our newsletter: https://blog.peoplevsbig.tech/
In our newsletter ‘The People’ we share discussion and views on the fight against Big Tech.
Our New Year's Resolution is to continue challenging Big Tech's power and abuses. We hope you will join us in that fight.
Here's a little about what we have been up to with 120+ organisations and concerned citizens in 2024 💪
T'was the week of Christmas when all through the 'net,
Big Tech was stirring, about how to sell your data next.
We have 12 whole newsletters over on blog.peoplevsbig.tech for you to dive into over the holidays
Shivani Dave summarises what each focuses on in this festive tune.
Brain rot is the word of 2024… Shivani Dave explains what it is, how to beat Big Tech’s addictive algorithms and avoid brain rot in 2025.
Sign up for The People - our bi-weekly newsletter where we tackle one Big Tech issue at a time: https://blog.peoplevsbig.tech/
📰 We are collaborating with journalists to bring you a bi-monthly newsletter, The People. Read more about what we have been up to in our 13th edition and subscribe so you never miss an edition:
https://blog.peoplevsbig.tech/
⚖️ We published Beyond Big Tech, a white paper and manifesto signed by over 70 organisations outlining our vision for a new, fairer digital economy.
https://peoplevsbig.tech/beyond-big-tech-a-manifesto-for-a-new-digital-economy/
"Together we’re rising up to build
a better digital world.''