We, the people, demand technology that serves us...

People vs Big Tech is an open network of civil society organisations and concerned citizens working together to challenge the power and abuses of Big Tech. Our first major priority is to ensure today’s tech titans and their legions of lobbyists are not allowed to be the dominant designers of tomorrow’s technology regulations. The network’s current major focus is to distill key legislative priorities in European regulation, highlight moments for targeted action, and amplify opportunities anywhere for people-powered mobilisation in the fight to increase public and political support for Big Tech accountability.

For far too long, Big Tech monopolies like Google and Facebook have conned us into giving our “consent” to grow their vast empires of personal data extraction and surveillance. To them, we are nothing more than users – ripe for commodification, ready for exploitation. Yet while these corporations have made obscene profits from surveilling us, we the people have been left behind to bear the burden of this devastating business model: an increase in polarisation, a proliferation of lies and hate, and an erosion of our fundamental rights and freedoms.

The time for change is now. With the pending Digital Services Act (DSA) and Digital Markets Act (DMA) offering a once-in-a-generation opportunity to rein in the Big Tech companies in Europe, the voice of citizens in shaping regulation has never been more important – which is why the People vs Big Tech movement was born in the summer of 2021. By the end of the year, 113 organisations from 23 of the 27 EU member states and the UK – with a collective membership of 71 million citizens – had signed on to the People’s Declaration. Read more about the origins and key actions from our movement’s first six months here.

The resource of this website is supported by global activist group Ekō and Luminate Strategic Initiatives. People vs Big Tech would love to hear from diverse voices working in this space in whatever way you or your organisation are confronting the challenges of digital life.



[email protected]

[email protected]

[email protected]

Sign up for updates

Stay in touch with us.